I Know This Face!

From the first issue of La Masa:

"This face! I...know this face!"
"You can't hate him!"

"Don't you understand?  The man in the photo...before the transformation...was you!"

Notes:
Foto, despite ending in ~o is feminine because it is an abbreviation of fotografía, so in No puedes odiarlo.  It seems that the lo refers to the (masculine) person in the photo.  If it were the case that the Hulk hated the photo, it would be no puedes odiarla.